Case studies

Starting positions, and the results that followed

A decade of engagements with large, marquee organizations across Process & Industrial Intermediates, Consumer Durables, FMCG, Automobiles, Retail, Telecom and Infrastructure.

Case study · Cement company

A decade-long sustaining partnership

Delivering a broad-based business agenda across geographies over 10 years — market entry, market share growth, distribution build-up, high-value selling, performance culture, sales enablement, channel sales and more.

Starting position

  • Regionally strong brand
  • High heterogeneity in market position

Results

  • Top 3 market-share brand; leadership in several states
  • 3x–4x revenue growth
  • Launch status in a number of states
  • Strong contribution (30%) from the high-value segment
Case study · DTH company

Value story, and up-the-value-chain selling

A sales-enablement assignment for a high market-share but low value-creating brand — crafting a value story and prescribing a significant shift in distribution focus.

Starting position

  • Volume leader in the market
  • No. 2 by value share
  • Value-eroding financial performance
  • Most brands sparsely differentiated

Results

  • Two-fold growth in the high-value segment
  • Improved presence in CDIT retail
  • Shift to up-the-value-chain positioning
Case studies · Detergent & cycle tyre brands

Fast-paced growth through distribution expansion

A detergent brand

Designing and executing fast-paced growth of a strong regional brand, led by aggressive distribution expansion and a revamped go-to-market.

  • Strong regional presence, leverageable brand strength
  • Highly fragmented market
  • Weak / white spaces in distribution

India's No.1 cycle tyre brand

Designing and executing fast-paced growth of the 2W tyre segment, led by aggressive distribution expansion and a revamped go-to-market.

  • Segment leader in cycle tyres, insignificant in 2W
  • Dominant North-region presence only
  • Distribution disarray; poor execution

100% growth in distribution reach  ·  3x the industry growth within the year — for both brands.

Case study · Power storage brand

A zero-based business transformation

Managing business transformation at a low market-share brand with strong manufacturing capability — a near-zero-based approach to vision, strategy, go-to-market, people and performance.

Starting position

  • Complex brand / business structure
  • 2% market share — statistically insignificant
  • Limited distribution presence, low productivity
  • Legacy-based culture, high credit dependence

Results

  • No.8 to Top 3, at ~80% average growth over 2 years
  • 3x retail penetration / distribution reach
  • Performance culture overhaul
  • 100% cash sales; value-led GTM
Marquee clients

Trusted across industries

Dalmia Bharat Legrand Godrej Microtek DishTV Okaya Ralco Tyres Fena
Get in touch

Let's talk about your last mile

Maximizing returns from the market.